NOAA06-R458
FOR IMMEDIATE RELEASE
Contact: Ben Sherman
4/10/06
NOAA News Releases 2006
NOAA Home Page
NOAA Public Affairs

NOAA PROMOTING OCEAN SCIENCE THROUGH SCHOOL MILK CARTON CAMPAIGN IN ST. LOUIS

NOAA will unveil an outreach and education effort to reach K-12 students in St. Louis, Mo., placing ocean science awareness messages on side panels of school milk cartons in 450 schools, reaching about 240,000 students over a six-week period beginning next week. The cartons will be distributed to schools served by Prairie Farms Dairy, in conjunction with Blue Ridge Paper Products Inc. The milk cartons will be complemented by NOAA posters distributed to the schools during the same time period.

“Educating young students about the exciting developments in ocean science is an extremely important part of our outreach effort,” said Louisa Koch, director of NOAA's Office of Education. “We want to encourage them, because NOAA is counting on these kids to pursue academic study and careers in the ocean sciences. They are our nation's future scientists.”

The milk carton campaign will allow NOAA to promote an informal education effort that could be used nationwide. The carton’s panels will ask a variety of ocean and weather related trivia questions and supply answers. They will also direct readers to the NOAA home page, which will have a link to a page describing NOAA, its education resources, and age-appropriate information.

NOAA offers resources on its Web site for teachers to use, such as curriculum ideas and teaching kits on weather, climate change, earth science, the oceans and coasts, fish and marine mammals, navigation, and earth-monitoring satellites.

The effort is a joint project between NOAA's Office of Education and the National Ocean Service’s Office of Coast Survey, whose heritage dates back to 1807 when the office was established by President Thomas Jefferson to map the nation’s coasts and ports to encourage commerce and to support a growing economy in a safe and efficient manner.

The National Ocean Service is an office of NOAA, an agency of the U.S. Commerce Department. NOAA, an agency of the U.S. Department of Commerce, is dedicated to enhancing economic security and national safety through the prediction and research of weather and climate-related events and providing environmental stewardship of the nation's coastal and marine resources. Through the emerging Global Earth Observation System of Systems (GEOSS), NOAA is working with its federal partners, 61 countries and the European Commission to develop a global network that is as integrated as the planet it observes, predicts and protects.

On the Web:

NOAA: http://www.noaa.gov

NOAA Education: http://www.education.noaa.gov/

Office of Coast Survey: http://chartmaker.ncd.noaa.gov/