FOR IMMEDIATE RELEASE
Contact: Pat Slattery
News Releases 2005
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NOAA today presented a Mark Trail Award to the Deere & Company for support of the agency’s NOAA Weather Radio All-Hazards program. NOAA is the National Oceanic and Atmospheric Administration.
Now in its ninth year, the awards program honors individuals and organizations that use or provide NOAA Weather Radio All-Hazards receivers or transmitters to save lives and protect property. Seventeen award recipients were recognized nationally this year.
Deere & Company is being honored for the corporation’s continued use of radio receivers for farm equipment featuring NOAA Weather Radio All-Hazards frequencies.
“With this award, we recognize the Deere & Company for an important contribution to protect lives,” said retired Navy Vice Adm. Conrad C. Lautenbacher, Jr., Ph.D., under secretary of commerce for oceans and atmosphere and NOAA administrator. “Whenever danger threatens, whatever the hour, NOAA Weather Radio All-Hazards can provide those extra minutes of warning in situations where minutes can save lives.“
John Winter, director of John Deere Agriculture Management Solutions, accepted the award during a ceremony in the Cannon House Office Building in Washington, D.C.
“John Deer management made a business decision to improve the safety of farmers who use John Deere tractors to do their field work,” said Donna Dubberke, warning coordination meteorologist at NOAA’s National Weather Service in Davenport, Iowa. “Since 1988, tractors equipped with a radio have been capable of receiving NOAA Weather Radio All-Hazards broadcasts and this fills the vital need to keep the farming community informed.”
The Mark Trail Awards are named for the nationally syndicated comic strip character that serves as the campaign symbol for the NOAA Weather Radio All-Hazards program. Since 1995, Jack Elrod, writer and illustrator of Mark Trail, and King Features Syndicate have been strong advocates for publicizing severe weather safety through the use of the radios. In recent years, the strip's education message has included the fact that anyone listening to NOAA Weather Radio All-Hazards has instant access to the same lifesaving weather reports and all-hazards information provided to meteorologists, emergency personnel and the media.
“Jack Elrod and his alter ego, Mark Trail, have been great partners to NOAA’s National Weather Service in helping educate the public to the importance of having this device nearby. When weather dangers loom day or night and minutes count, a NOAA Weather Radio All-Hazards is the one tool that gives you and me the instantaneous information we need to protect ourselves,” said Brig. Gen. David L. Johnson, U.S. Air Force (Ret.), director of NOAA’s National Weather Service.
NOAA Weather Radio All-Hazards is a nationwide network of radio stations broadcasting continuous weather information direct from a nearby National Weather Service office. NOAA Weather Radio All-Hazards broadcasts official National Weather Service warnings, watches, forecasts and other civil emergency information 24 hours a day. NOAA Weather Radio All-Hazards includes more than 800 transmitters, covering all 50 states, adjacent coastal waters, Puerto Rico, the U.S. Virgin Islands, and the U.S. Pacific Territories.
NOAA's National Weather Service is the primary source of weather data, forecasts and warnings for the United States and its territories. The National Weather Service operates the most advanced weather and flood warning and forecast system in the world, helping to protect lives and property and enhance the national economy.
NOAA, an agency of the U.S. Commerce Department, is dedicated to enhancing economic security and national safety through the prediction and research of weather and climate-related events and providing environmental stewardship of the nation’s coastal and marine resources.
Editor’s Note: Information on NOAA Weather Radio All-Hazards and graphics of Mark Trail and are available at: http://www.nws.noaa.gov/nwr.
On the Web:
NOAA’s National Weather Service: http://www.nws.noaa.gov
National Weather Service in Davenport, Iowa: http://www.crh.noaa.gov/dvn